Campaign · Social Media
Red Horse.
Overview
Social media content campaign for Red Horse Energy Drink, produced around the brand's partnership with Brazilian country music star Gusttavo Lima. The campaign showcased three product flavors — Melancia, Frutas Tropicais, and Coco & Açaí — through bold product photography compositions and persuasive digital content designed for maximum impact on Instagram and Facebook.
The Challenge
Energy drink marketing is visually saturated. The campaign needed to cut through a highly competitive feed environment while reinforcing Gusttavo Lima's status as the face of the brand — creating content that felt both premium and natively shareable, with each flavor presented as a distinct visual hero.
The Solution
Developed a bold, high-contrast visual system for each flavor — each post built around the product as the central hero, surrounded by fruit elements that reinforced the flavor story. Copy was kept punchy and direct, with a consistent brand voice. The 'Por que a Red Horse?' post introduced a structured benefit layout for educational content.
Outcomes
Multi-flavor product campaign across 4+ posts
Bold product photography compositions per SKU
Persuasive benefit-led content format
Content produced for Instagram feed distribution
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