Campaign · Social Media
Business Concept.
Overview
Social media campaign and content system developed for Business Concept na Saúde — billed as the biggest business event in the Brazilian healthcare sector. The project involved creating a full content architecture for the event's Instagram presence: from announcement posts and speaker card templates to stories and event collateral, all unified under the brand's bold blue identity.
The Challenge
A major event with 20+ speakers requires a scalable content system that maintains visual consistency across dozens of individual pieces. Every speaker card needed to feel unique to the individual while remaining unmistakably part of the same campaign — and the whole system had to be produced at speed.
The Solution
Designed a modular template system built for fast customization: each speaker card shared the same structural grid but featured a unique portrait treatment, name lockup, and role description. Event announcement posts used bold typography and dark photography to create urgency and authority. The system was handed off as a production-ready template library.
Outcomes
Scalable speaker card template system (20+ variations)
Event announcement posts and countdown content
Instagram feed and stories template library
Consistent brand voice across full campaign
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