Branding · Motion · Web
Bleue Studio.
Overview
Bleue Studio is Rafael's own design practice — a brand built from the ground up with the same rigor applied to every client project. The work encompassed the full brand system: logomark, typographic identity, animated brand assets, and a web presence. The studio's manifesto — 'They will ignore you, until they can't' — drives every creative decision.
The Challenge
Designing for yourself is the hardest brief. The identity needed to reflect both creative ambition and strategic depth — attracting the kind of clients who value design as a business tool, not just an aesthetic service. Every element had to be intentional, with nothing arbitrary or decorative.
The Solution
Built the Bleue identity around a precise geometric mark — a triangular form that references both a cursor and an upward direction. The cobalt blue system was chosen for its rarity in the Brazilian design market. Motion design and animated brand assets extend the identity into digital contexts, and the web presence anchors the studio's positioning.
Outcomes
Complete studio brand identity and guidelines
Animated logo and motion brand assets
Studio website design and web presence
3D brand icon system across multiple applications
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