Packaging · Brand Licensing
R9 Wipes.
Overview
Brand and packaging design project for a co-branded line of sport wet wipes developed under the R9 Ronaldo Nazário license, produced for SupplyClean. The range covered four product variants — Soccer Wipes, Golf Wipes, Sneakers Wipes, and MEN Wipes — each targeting a distinct use case and audience within the sports lifestyle segment. The packaging was developed in both black and white colorways per SKU.
The Challenge
The R9 license demanded packaging that honored one of Brazil's greatest football icons while functioning as a practical, shelf-ready consumer product. Balancing the prestige of the R9 brand with the everyday utility of wet wipes — across four product variants and two colorways — required a tight, scalable visual system that could differentiate each SKU without fragmenting brand cohesion.
The Solution
Developed a family-first packaging system where each variant is visually unified through consistent typography, layout structure, and the R9 brand mark. Dual colorways — black and white — give the range versatility across retail contexts. Sport-specific imagery and iconography anchor each SKU to its target use case, and the label system was engineered for production consistency across all variants.
Gallery
Outcomes
4-variant co-branded packaging system (Soccer, Golf, Sneakers, MEN)
Dual colorway design (black and white) per SKU
R9 Ronaldo brand-compliant visual identity application
Print-ready packaging files for full product range
Ready to work?