Packaging · Brand Licensing
Chevrolet Car Wipes.
Overview
Packaging design project for a co-branded line of automotive care wet wipes developed under the Chevrolet license — produced for SupplyClean. The product range covered car wipes, interior screen cleaners, leather care, and a refillable dispenser unit. Each packaging variant required its own structural layout while maintaining a unified visual system aligned with Chevrolet's strict brand guidelines.
The Challenge
Designing within a licensed brand environment means every visual decision is subject to brand compliance. The challenge was to create a product line that felt authentically Chevrolet — premium, automotive, trusted — while allowing SupplyClean's product identity to remain clear. The dispenser and sachet packaging introduced additional structural and print production constraints.
The Solution
Developed a modular packaging system anchored by Chevrolet's official color palette and logotype, layered with bold product photography and a clear information hierarchy. Each SKU was designed as a visual family — distinct by product type, unified by brand. The dispenser unit was developed as a high-visibility retail piece, and the full commercial proposal was packaged for client presentation.
Gallery
Outcomes
Complete co-branded packaging system across 4+ SKUs
Dispenser, sachet, and carton structural packaging design
Brand-compliant design aligned with Chevrolet licensing requirements
Commercial proposal layout for retail and client presentation
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