Branding · Packaging · Campaign
Pulsar.
Overview
Pulsar is an energy drink developed by Motorista PX — created for and distributed to professional truck drivers. The project spanned the full brand creation: visual identity, packaging design, label system, and activation materials for the product launch. From the product bottle to an event-scale inflatable, every touchpoint was designed to communicate energy, power, and drive.
The Challenge
Designing an energy drink brand for professional truck drivers required a visual language that felt bold and functional — distinct from generic energy drink aesthetics, while aligning with the Motorista PX brand universe. The packaging also had to stand out at point of sale and translate into large-format event activations.
The Solution
Created a strong typographic identity built around the Pulsar name — using sharp, dynamic letterforms that convey speed and energy. The color system pairs deep purple with electric accents, distinguishing it on shelf while remaining on-brand. The packaging was designed for multiple SKUs, with activation materials — including an oversized inflatable bottle — extending the brand into physical event spaces.
Gallery
Outcomes
Complete energy drink brand identity and guidelines
Packaging design for full product line and labels
Large-format inflatable activation for events
Campaign assets and social media launch materials
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