Branding · Sports Identity
PX FC.
Overview
PX FC is the internal football club created for Motorista PX — a project that required building a complete sports identity from scratch. The work covered the full brand system: team name, logomark, typography, color system, and kit design. The identity needed to feel authentic as a football club while maintaining a strong visual connection to the Motorista PX universe.
PX FC — Club Crest & Identity System
The Challenge
Creating a football club identity that feels genuine — not corporate — is a delicate balance. The brand had to carry the energy and pride of a real club, while still functioning as an internal initiative of a logistics technology company. Jersey design added a further layer of complexity: the identity needed to look sharp both on screen and on actual athletic wear.
The Solution
Developed a complete sports branding system centered on a clean, confident crest. The color palette draws from Motorista PX's existing brand colors while adapting them for a football context. The kit design was developed with both home and away variations, and the typographic lockup was engineered to scale from badge to full jersey print.
Outcomes
Full football club brand identity and crest design
Home and away kit design with print specifications
Typography and color system adapted for sportswear
Brand identity guidelines for internal use
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