Branding · Identity
Cargo Contábil.
Video
Overview
Complete brand identity project for Cargo Contábil, an accounting firm positioning itself as a modern, trustworthy financial partner. The work covered the full identity system — logomark, color palette, typography, brand guidelines, and digital applications including social media covers for LinkedIn and Facebook — creating a cohesive visual language that communicates precision and professionalism across every touchpoint.
The Challenge
Accounting firms in Brazil tend to rely on conservative, interchangeable visual identities that fail to differentiate or inspire confidence in younger, growth-focused clients. Cargo needed a brand that felt contemporary and credible — standing apart from generic financial aesthetics while maintaining the authority expected of a serious accounting partner.
The Solution
Developed a clean, modern identity system anchored by a distinctive logomark and a refined green-based color palette — conveying growth, balance, and financial health. The brand was rolled out across a full suite of digital applications, with motion design elements produced to communicate the brand's energy in video contexts.
Gallery
Outcomes
Complete visual identity with logomark and color system
Full social media brand kit — LinkedIn and Facebook covers
Motion design animation for brand communication
Logo variations with and without background across all formats
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