Branding · Identity
Vida Esporte.
Overview
Full visual identity project for Vida Esporte, a sports and wellness brand. The work covered everything from the core mark and color system to physical space application — including illuminated reception signage and branded stationery — creating a cohesive presence across every touchpoint of the brand.
The Challenge
Create an identity that felt energetic and modern without falling into clichéd sports-brand aesthetics. The brand needed to work equally well on premium business cards and large-format interior signage, communicating both vitality and professionalism to a health-conscious audience.
The Solution
Built the identity around a bold typographic mark combined with a dynamic symbol — referencing movement and human form. A teal-and-white color system was applied throughout, from business card design to an illuminated wall installation for the reception space, ensuring visual consistency at every scale.
Outcomes
Full logo system and brand guidelines
Business card design with dual-face layout
Illuminated wall signage for reception space
Identity applied across interior and stationery
Ready to work?