Motion Design · Institutional Animation
Academia PX | Motion Design.
Video
Overview
Institutional animation produced for Academia PX, Motorista PX's professional driver training platform. The motion piece was developed to communicate the platform's core value proposition — driver qualification, LMS, and behavioral coaching — in an engaging, brand-aligned video format for use across digital channels, sales presentations, and social media.
The Challenge
Translating the complexity of a multi-feature training platform into a compelling 60-second motion piece required balancing clarity with visual engagement. The animation had to work without voiceover in social contexts while remaining informative enough to convert in sales presentations.
The Solution
Designed a storyboard-led animation workflow from animatic to final render, using Academia PX's purple and white brand palette with kinetic typography and animated UI elements. Phone screen mockups were animated to demonstrate the actual product experience, grounding the video in real product value rather than abstract brand messaging.
Outcomes
Full institutional animation from storyboard to final render
Animated product UI demonstrations for LMS and course modules
Multiple format exports for social media and presentations
Iterative production across 10+ revision versions to final approval
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