Rafael Siewerdt
Rafael Siewerdt
All work

Motion Design · Event Animation

PX x AMBEV.

Motion Design

Motorista PX × AMBEV · 2023

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Video

Overview

Motion design project for Motorista PX's participation in the AMBEV SuperLog event — one of Brazil's largest logistics and transportation conferences. The animation 'Flexibilidade' was produced to communicate Motorista PX's platform flexibility and value proposition on event screens, alongside print stand design and brand activation materials for the event floor.

The Challenge

Event animations need to capture attention in high-noise environments — large-format screens surrounded by competing stands and presentations. The motion piece had to communicate a clear message within seconds, work without sound, and reinforce Motorista PX's brand in front of a mixed audience of fleet managers, logistics directors, and industry partners from major brands including AMBEV.

The Solution

Produced a kinetic motion piece built around the concept of 'Flexibilidade' (Flexibility) — using animated data visualizations, bold typography, and smooth transitions designed for large-format display. Alongside the animation, event stand mockups and print materials were developed to create a cohesive brand presence throughout the event space.

Outcomes

01

Motion animation produced for AMBEV SuperLog event screens

02

Large-format stand design and print materials for event floor

03

Brand activation presence at one of Brazil's top logistics events

04

Multi-format asset delivery for event display systems

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