UX/UI · Web Design
Academia PX | Website.
Overview
Academia PX is a professional training platform developed by Motorista PX to qualify truck drivers and logistics professionals through online courses, behavioral coaching, and an auditable LMS. The design project covered the full digital product experience: website architecture, UX flows, UI design system, and responsive interface for fleet managers and HR teams across the logistics sector.
The Challenge
The platform had to serve two very different audiences simultaneously — fleet managers and HR directors making B2B purchasing decisions, and truck drivers accessing training on mobile devices. The UX needed to feel authoritative and trustworthy for enterprise clients while remaining accessible and clear for drivers on the road.
The Solution
Designed a layered information architecture that separates the B2B marketing layer (for fleet operators) from the LMS product layer (for drivers). The visual system uses Academia PX's purple brand identity with clean, structured layouts built for conversion on desktop and clarity on mobile. Interface components were designed to communicate product benefits quickly and guide users toward demo requests and free trial sign-ups.
Gallery
Outcomes
Full website UX architecture for B2B and B2C journeys
LMS interface design with course, player, and certification screens
Responsive UI system optimized for mobile driver access
Design system and component library for platform scalability
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