UX/UI · SaaS Website
Motorista PX.
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Overview
Redesigned the Motorista PX website to strengthen brand presence and address limitations in the previous version. The primary objective was to enhance brand clarity and consistency while delivering an intuitive, fluid, and efficient experience for two distinct audiences: logistics companies (B2B) and professional drivers (B2C).
The Challenge
The existing platform struggled with information hierarchy and visual inconsistency, serving two very different audiences on the same interface — logistics companies managing fleets, and individual professional drivers seeking work.
The Solution
Engineered a layout system prioritizing information hierarchy, readability, and usability using Motorista PX's official typography and color system. The interface accounts for high traffic volume, varying levels of digital literacy, and multiple device types.
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Outcomes
Modern, scalable, and conversion-oriented platform
Clear information architecture for both B2B and B2C audiences
Consistent brand application across all web touchpoints
Improved UX flow reducing drop-off in key conversion funnels
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