Branding · Packaging Design
About You Lab.
Overview
Comprehensive branding and packaging design project for About You Cosméticos, a cosmetic company based in Joinville, Santa Catarina. The work encompassed full visual identity development and product packaging solutions for their beauty line.
The Challenge
Create a cohesive visual identity that translates seamlessly across physical packaging and digital touchpoints, communicating a premium yet accessible positioning within the competitive cosmetics market.
The Solution
Developed a complete visual identity system built on a strong typographic foundation and curated color palette. Applied the identity across the full packaging line, labels, and brand collateral to ensure consistency at every customer touchpoint.
Gallery
Outcomes
Complete brand identity system with guidelines
Full packaging line design across product range
Label design and print-ready files
Digital brand asset library
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