Motion Design · Event Animation
PX — Plataforma de RH.
Video
Overview
Motion design animation produced for Motorista PX's participation in Logística do Futuro 2025, one of Brazil's leading logistics conferences, held in São Paulo. The challenge was to create a visually striking 15-second piece designed for limited screen real estate at the event — while communicating the breadth of the PX brand ecosystem. Every second counted: the animation had to capture attention instantly and convey all brands and solutions in a single cohesive visual statement.
The Challenge
The event provided limited screen space, which meant a standard presentation format was off the table. The animation had to be bold enough to stop foot traffic, compact enough to loop seamlessly, and comprehensive enough to cover the full PX product ecosystem — all in 15 seconds.
The Solution
Developed a fast-paced, high-contrast motion piece built around the PX brand system. Each brand and solution was given a distinct visual moment within a tight, rhythmic sequence — using dynamic transitions, typographic punch, and the PX color palette to create a cohesive and attention-grabbing loop optimized for event screen formats.
Outcomes
15-second motion loop produced for live event display
Full PX ecosystem communicated in a single animation
Designed for limited screen space at Logística do Futuro 2025
High-impact visual aligned with PX brand standards
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