Campaign · Social Media
PINK! no Carnaval.
Overview
PINK! no Carnaval was a bold Carnival 2020 campaign created for About You Cosméticos in partnership with Glow Beauty Lounge. The project combined vibrant visual design with digital marketing execution — delivering an energetic brand presence across Instagram, Facebook, and digital channels.
The Challenge
Capture the raw energy and vibrancy of Brazilian Carnival while maintaining brand consistency. The campaign needed to be visually arresting and natively shareable, performing across multiple digital formats and screen sizes simultaneously.
The Solution
Developed a bold pink-led visual system inspired by Carnival color culture. The campaign included animated motion content, story templates, feed layouts, and promotional materials — all built for maximum visual impact and social shareability.
Outcomes
Full integrated social media campaign
Animated stories and feed content for Instagram and Facebook
Promotional collateral and digital print assets
Campaign developed in collaboration with Bruna Rebelato and Thaminne Silveira
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