UI/UX · Visual Identity
My Puppy.
Overview
MyPuppy is a digital platform designed to streamline the process of finding purebred puppies. It connects buyers with reputable breeders and kennels, positioning itself as a trustworthy alternative to fragmented and unreliable platforms like OLX and Mercado Livre.
The Challenge
Google searches for puppies return outdated and confusing results. Buyers have no reliable, centralized source to find purebred dogs from verified breeders — creating frustration, distrust, and real risk in an unregulated market.
The Solution
Designed a clean, approachable digital experience centered on trust and ease of use. The visual identity communicates warmth and reliability, while the product features breeder verification, rich listings, and a simplified discovery flow.
Outcomes
End-to-end UI/UX design from concept to prototype
Custom visual identity system and brand guidelines
Mobile-first responsive design across iOS and Android
Breeder verification flow and listing architecture
Ready to work?